Researching a Grocery App
My client, Grocery Prime, is wanting to create a grocery store app to aid their customers in their shopping experience. My job was to conduct initial user research to determine specific problems or pain points that users have with grocery shopping. Their aim is for the app to solve these problems.
This project involved creating a user research plan with a goal and initial interview questions. I had to interview actual people for this project. I then went to my local grocery store and targeted those who were on their phones. I pulled them aside to ask my questions and record them. Aftewards, I analyzed their responses to narrow down one key pain point for my client.