Create a Brand Personality
My new client, Hunger No More, needs help creating content for their website to improve the overall user experience for their visitors. I was working on the homepage of this charity site aimed at fighting world hunger. I was given a wireframe of the home page, and my task is to add appropriate content to the page according to their specifications. I was also provided a list of their company values.
The most important part of creating and maintaining a brand personality is to complete a personality table to determine the personality of the brand. I also wrote out a short explanation of my table decisions to better describe it to my clients. I then expanded the provided wireframe to a medium-fidelity wireframe with content that matched the brand personality that was previously pulled together.